Time’s up! It’s officially summer and, well, you know how you look. To help you, their users, to cope with not being any visibly closer to that chiselled frame you were supposed to have by now, Instagram and Snapchat have unveiled all new Summer Body filters for your everyday use.
“Our analysts noticed that the words ‘summer’ and ‘body’ appear beside each other a lot less frequently around this time of year, as opposed to January or Carnival time. We thought it was some kind of error,” said CEO of Snapchat Evan Spiegel.
“Now that we understand that many of these ideal bodies have just been deferred until next year, we want to help our users through what’s usually a trying period of viewing without posting.”
“Say goodbye to tucking it in – now you’re the body goals.” added Instagram founder Kevin Systrom, who explained that the new filter is great for Before and After pics, pics by the pool, and pics with your friends who continue to effortlessly maintain your goal weight.
“So go get that two-piece swimsuit [filter] ready for the only beach that matters – the virtual one.”
Both apps later announced that they will be rolling out a Badmind feature which will give you the option to remove summer bodies from your timeline altogether.